Our colours and why
Rythms:
Human and seasonal rhythms have their own appearance. We have taken the decision to reflect this co-existence with nature’s changing colours and other rhythms of life – to visually represent the durational and naturally occurring phenomena as part of our visual identity. We do not interpret nature’s colours literally. If it was a space then the walls would change every season, as light penetrates a room it transforms the atmosphere of that space. Look out for further colour changes to our site in the near future.
Contrasting colours:
The way you read through the site and it’s rhythm of white space and colour space – we hope makes for a less tiring user experience. We approached the site a lot like a building and treated that ‘space’ similar to the products we have co-designed for the built environment. To use an architectural metaphor it is the atmosphere these objects create within a place or space….. as you move through the entrance, hallway, living area of a building….those objects, light and colours all create an impression.
Navigating:
Imagine the introduction / landing page of humanrealm as the entrance, then moving through the foyer or hallway, before finally arriving at the meeting room or living space. For example the colours for the About us ‘Who we are’ section were chosen to give the eyes a rest from the project information found beforehand. When here, you might say that you are in a calmer space / the calm waiting area or domestic living room.
